Company News, Marketing News

Lancôme Ambassadors Unite for New La Vie est Belle Fragrance Campaign

Marketing outreach includes Julia Roberts, Amanda Seyfried, Isabella Rossellini, Lily Collins, Penelope Cruz, Zendaya and more celebrities.

For the first time, Lancôme has gathered its celebrity ambassadors around its fine fragrance La Vie est Belle and its leading spokesperson Julia Roberts.   In 2012, Lancôme declared, “Life is beautiful” with the La Vie est Belle campaign. The name chosen by Lancôme has resonated with millions of consumers worldwide, according to the Happi Top 30 company. A More Diverse and Inclusive Fragrance Project Julia Roberts leads the Lancôme community of ambassadors along with ...

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